Tuesday January 22nd 2013
The word 'paroxysm' means something like
sudden outburst, and this would include an outburst of either anger or
laughter, or rolling around on the floor in a condition of
uncontrollable-ness. I'd hope 'paroxysm' might not yet be
the word to attach to my sentiments on the subject of the word
'product.' However, I do seem to be developing a reaction to the
word 'product' that any day now will result in some form of behavior
which might to an observer look like a 'paroxysm.' And here
I can draw some comfort from the origin of the word 'paroxysm'
which has in its far way meaning the ideas in 'goad' and 'sharpen.'
Orange Juice, is Orange Juice, 'Most Pulp' or otherwise, and any one
who can put a picture of themselves wearing a hat, on an "Orange Juice"
carton, and then rabbit on in self-worshipful terms that include the word
'product' has to have half of his brain missing. And the sad thing is
I know where this missing part has gone to. It has been utterly
consumed by the personality of number, it has gone to Kapital and Cancun, it
has gone to the imbecilic and wholly short sighted language of business
management, where each of us represents an integer in profit and loss.
But we are none of us integers. We are not units, goddamn it! We
are vectors, remember. We have magnitude and direction. So do
Oranges, Orange Juice, Orange Trees and whatever other unsightliness might
be put into "Orange Juice". Nor should I be allowed in the Grocery
Aisles while wearing the spectacles unless accompanied by some sort of